The goal of gamification is typical to cause experiences that are common in gaming and to create and strengthen motivation or engagement via these activities. Two features are at the heart of gamification. First, all gamification applications are made for their users’ entertainment or pleasure. Second, gamification applications are created for particular external consequences, for example, individual behavior and activities or organizational performance.
The importance of gamification in logistics (in particular in agriculture domain) has increased over the past years. This may be explained, for instance, by the following reasons.
Firstly, operational actions in logistics are often simple and monotonous, given their very structured, regulated, and repetitive nature. Workers’ happiness and work satisfaction and, consequently, organizational performance could increase if gamification delivers its pledges.
Secondly, sensor technologies have slowly saturated the logistics industry over the past decade, making it easier to combine work data and basic gamification technologies and principles, such as scoring systems and leaderboards.
Thirdly, the cost-efficiency of automating complex work in this domain is often still too low. Investing in the workers, the work processes, and conditions are thus seen as an attractive option, with gamification offering interesting possibilities.
Thus, our Solutions can help you increase employee motivation, efficiency, and performance.