Gamification App Development

Gamification is a  concept envisaging application of gaming techniques in non-game contexts. 

According to Mordor Intelligence’s report, in 2018 the global gamification market was valued at USD 5.5 billion and is estimated to account for a CAGR of 30.31% over the period from  2019 to 2024.  

Triggering engagement and emotional addiction, gamification is fiercely embracing the business world by promoting entertainment, which has become today a powerful innovation driver.

Gamification App Development Softengi


The most substantial advantages of Gamification App Development

User Engagement

The gamification app increases users engagement and involvement with the brand, thereby boosting sales and profits of companies applying such apps.

Employee efficiency

Motivating users to pursue certain objectives, gamification applications enhance employee efficiency at the workplace.

Emotional anchors

Gamification App fosters loyalty, drives revenues, and generates more profitable customers.

Some perks of using Gamification App Development:

  • Customer Experience 

Gamification apps are an effective tool for customer engagement and retention. Offering customers rewards for completing valuable tasks is one of the most effective ways to boost company profits. The reward systems of games are all about encouraging users to act in a way that warrants a reward.

  • Employee Engagement

Gamification is an ultimate engagement tool for keeping the workforce engaged. By using various game-based mechanics such as rewards, progress bars, challenges, and in-game currencies employees are stimulated to keep working towards completing tasks. Moreover, progress bars help companies to gain insight into employee’s progress

  • In-store games

Gamification applications are also a useful tool for retail companies. Applying gamification into shopping venues allows companies to attract new customers and therefore boost sales. Implementation of in-store games can increase the time spent in a store, generate more new and returning customers, promote brand awareness, as well as accelerate customer acquisition. For instance, a game can include a gamification app, which will require shoppers to scan a QR code at different shopping levels, and as enough QR codes are collected, a customer can redeem them for an online voucher.


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