Some perks of using Big Data :
- Market Monitoring
Gathering information from million data sources, Big Data systems can gain real-time insights about current market changes and upcoming trends, thus providing companies with a better understanding of market conditions. As a result, companies can adjust their services and products to customer needs, get ahead of competitors and find new growth opportunities.
With ever-increasing data storage and computing power, Big Data allows companies to embrace data-driven decision making, responding swiftly to occurred problems. Through real-time gathering, recommendations and assessments, companies are able to make more informed and effective decisions.
- Customer Service
A customer’s experience is vitally important to the company growth, however, without data-driven insights to make informed decisions, it can prove to be very difficult to improve and progress. A Big Data-based system allows companies to analyze customer experience more efficiently, promoting brand loyalty, customer retention and engagement. Social media and CRM systems offer a large amount of information, that can give insights into obstacles in the current customer journey, providing users with the chance to minimize or eliminate them.