Augmented Reality (AR)

Augmented Reality (AR) refers to the real-world environment, which is complemented with various digital objects such as videos, sounds, and graphic elements overlaid over the physical world. AR augments the reality with the software embedded in most common digital devices such as smartphones and digital glasses, not requiring any special equipment.

Being one of the top trends, today, augmented reality apps development is widely applied in most industries. The most known applications of augmented reality software are in games and gaming solutions, however, the technology is also widespread in many other industries such as healthcare or medical science, retail, tourism,  education and many others. One seventh of the whole world population are already AR users without even realizing it.

Augmented Reality (AR)Softengi


The most substantial advantages of 3D Modelling

Saved Expenses and Time

Companies can significantly reduce expenses on troubleshooting processes as well as decrease operational time by optimizing the period required to complete needed tasks.

Enhanced User Experience

AR increases user engagement and involvement with the AR application, providing better user experience.

Operational Safety

AR improves operational safety by its ability to model dangerous assets and heavy equipment in order to forecast potential problems.

Some perks of using Augmented Reality

1.     3D-Modeling 

AR has found its use in modeling and design processes. Whether building or designing a small or large product like a facility or a car, the first step is to create a prototype. With AR technology, companies can build a virtual prototype, which can be viewed in the real environment. Such 3D-powered models can be a useful tool to test customer acceptance as well as different format options before spending a large amount of money on a failed product. 

2.     Remote Assistance

The AR technology allows professionals, who are unable to be present on site, to provide remote consulting to inexperienced field workers in real time, thereby significantly decreasing expenses on subject matter experts. Seeing the 3D representations of field objects, the professionals can guide field employees through troubleshooting processes. 

3.     Trainings and Learning

The AR capabilities have proven also to be effective in the educational realm. Employee trainings based on AR are much more effective and takes less time. By adding virtual elements like sound and video to existing real objects, employees are provided with all needed information right on the field, thereby they are able to get a better understanding of operational processes, heavy equipment and/or company’s daily workflow.

Being a one of the leading augmented reality companies, Softengi offers AR-focused services, among which are AR user interface for business applications, AR product configurator, AR / MR remote assistant, and others. In addition, Softengi offers an extensive portfolio of 3D modeling and 3D visualisation to demonstrate our deep expertise in AR.


{"visible_panels":"5","width":"1100","height":"576","orientation":"horizontal","panel_distance":"0","max_openedaccordion_size":"80%","open_panel_on":"click","shadow":"false","autoplay":"false","mouse_wheel":"false", "close_panels_on_mouse_out": "0"}

Send your message

    Call back request

    Contact Us
    Head of Partnerships


    Svitlana Onyshchenko


    e-mail:  [email protected]


    Business Development Manager USA


    David Gibbs


    e-mail: [email protected]


    Business Development Manager Italy


    Maurizio Demarch


    e-mail: [email protected]