UI/UX Design

User Interface (UI) and User Experience (UX) Design is all about user satisfaction and engagement, that are a key elements of business success. UI design is focusing on the way how customers interact with your application, while UX is about the end user’s perception of the product. According to a study by Forrester Research, a well-designed user interface increases a website’s conversion rate by up to 200%, and a good UX design brings conversion rate up to 400%.

UI/UX DesignSoftengi


The most substantial advantages of using UI/UX Design for your business

Customer Acquisition and Retention

The entire UI/UX design is intended to ensure that the application is interesting, useful, user-friendly, and understandable. The better the app, the more attractive it is to customers. The more customers, the more successful is their business.

Increased productivity

A well-designed application leads to improved productivity. After all, when performing a specific task, users save a lot of time by finding the information they need easier. Applying UI/UX design allows avoiding wasting human resources, time, and money.

Meet your customer needs

The UI/UX design is primarily focused on the users and their behavior. The design team knows what they want, need and how to lead them to the desired goal.

Some perks of using UI/UX design:

1.Information Architecture

The most important element of any application is the content. It should be clearly structured and logically presented on the website. Management of content, known as information architecture (AI), is a crucial aspect of UX design. With the UI/UX design applied, you can navigate customers through all the content presented in your application.

2.Interaction Design

Interaction design plays also an important role in applications as it is essential for users’ engagement and positive user experience. Interaction design is all about facilitating interaction between users and applications by using such elements as logo, colors, icons, illustrations, and imagery.

3.Usability Design

UI/UX design is always referred to as user-centred, with its main objective to ensure user satisfaction. Usability Design, as part of UI/UX design, is aimed at enhancing the usability of a product by identifying user needs and satisfying them within the application.

4.Visual Design

Visual Design refers to the appearance of the whole application. Primarily, it shapes and improves the user experience by analyzing the effects of certain elements on users. Such elements as illustrations, typography, space, layouts, and color significantly impact aesthetic appeal, which is always crucial for business success. A well-designed product can have a positive effect on users’ behavior, thereby leading them to your objective.


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